Encore Event Technologies is pleased to announce Alisha McBee has joined the Encore team as Vice President Marketing. Alisha will be responsible for all Marketing aspects of Encore and will focus on broadening and evolving the Encore brand on a global basis. This includes Market Segmentation, Sales Support, Industry Relations, Social Media, and communications. Alisha comes to Encore from Freeman, where she served as Vice President, Corporate Communications for the enterprise. She joined Freeman in 2013 after a 20-year career in the technology and telecommunications industries where she held global marketing and communications leadership positions, Prior to that, she directed the global communications efforts at Tektronix, and managed brand and internal communications for Sprint. She began her career in the agency world in Silicon Valley where she helped to launch early versions of tablet computing and security solutions for a growing mobile population.
In her four years at Freeman, she helped to launch Freeman Digital Ventures, the Global Partner Program, and other product launches including Freeman’s recent Virtual Reality offering. Alisha has directed the communications efforts for numerous Freeman acquisitions including several in the audio visual segment, and last fall with the support of the Encore Las Vegas team produced Freeman’s very first Global Summit.